It seems that sustainability is everywhere at the moment. From Bankers bonuses to the ultra liberal green and anti globalisation movements.
In the end it is just a word and as with all words can hide a multitude of steps. Using sustainability in a brochure or literature doesn't make you sustainable. A food company who only produce 3% waste can't be sustainable when it transports its raw material from the far east to the UK to make ready meals for the masses. A bank who invest in bonds and stocks on short terms to make quick revenue aren't sustainable, if they were there wouldn't be a pension gap or global financial crisis.
"Sustainability" is not about words and glossy brochures containing them, it is about behaviours. As a world and as a country we have a long way to go but to achieve this dream of sustainability we need to start with small steps. Simple behaviour, such as using local shops, turning down the washing machine, cutting down food waste and turning down the thermostat. Simple in theory...?
