Tribal Movement

Will sustainability ever become a mass market "tribal" idea. It seems that few people get it. Those that do, live it and are passionate about. Those that don't, steer clear and those in the middle are totally apathetic to it.

Do we try to force people to live more sustainably, do we financial encourage them to do it or do we take the lead and show them what the difference is.

The Green Party in the UK has exactly this challenge. Annomously their policies appeal to people, probably enough to be a major political force in the UK. The wrapper however isn't so appealing.

Is it just the brand, is it the apathy or is it that we need to stop talking about sustainability and talk about equality, fairness and economic value??

What do we want??

In any democracy we have some freedom and some restricition. This may seem like a very un democratic thing to say but with the budget cuts announced we have no real power to stop these from happening. Further to that, was the detail of the CSR (Comprehensive Spending Review) ever consulted with the public, did it hold firm to what the electorate wanted in the General Elecltion?

It is clear in my mind that the British people have less say now than they ever have. The demise of the Unions and reduction of community cohesion have meant that apathy is here in full effect. I am guessing there will be more out cry over Wagner staying in the X Factor than there will be over the CSR.

How do we recover from this? Can we recover from this? Is this Sustainable?