Do you know do you care?
Is it about your logo or your practice areas? Is it how your employee's behave in the office?
Is it the way you are approaching new business ideas and opportunities?
In reality you probably don't have the time to lift your head off the desk and when you do, you ask yourself if it really matters.
Some of it won't matter today or next week. Some of it may stop you winning a new client. Eventually it will matter, but when is too late?
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